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VIP Partner Program
The VMware VIP Partner Program allows resellers to grow their customer base while delivering best-in-class virtualization solutions. Membership will help resellers increase their addressable market, offer cutting edge virtualization technology to their customers, and provide superior IT solutions to both existing customers and prospects.
VIP Partners Program Key Benefits
- A strong financial incentive program
- A complete training and certification curriculum
- Access to technical support services
- The opportunity to leverage the VMware brand
- Best-in-class marketing, selling, skills enablement and technical support
Join Today!
To enroll in the VIP Partner Program, simply call your Alternative Technology account manager at 800-544-7674 or apply online in one simple step. The average turn around of application assessments approximately 48 hours from submission.
Membership Levels
VMware has established a tiered program structure for partners based on their level of technical, sales and support capabilities to provide customer virtualization solutions. A higher level of commitment enables resellers to be eligible for a higher level of partnership and to enjoy the associated higher level of benefits.
Professional: This level is open to any partner interested in reselling VMware virtualization products, and is the fastest way to begin offering VMware products and solutions to your customers.
Enterprise: Enterprise partners have a higher level of VMware expertise and the ability to assist customers design, plan and implement both traditional computing infrastructures and virtual infrastructures. Enterprise Partners are authorized to sell the complete VMware product line.
Premier: This is the highest level of VIP partnership. Members at the Premier Partner level have dedicated technical, sales and support resources to the VMware partnership, and are provided with the highest level of program benefits.
VMware requires all partners to meet minimum certification requirements according to their VIP membership tier and have a minimum number of accredited VMware Sales Professionals certified to sell VMware products and solutions.
Program Benefits
Download Partner Benefits Matrix
| Program Benefits | Professional | Enterprise | Premier |
|---|---|---|---|
| Partner Enablement | |||
| Product Support | |||
Access to VMware product through VMware Distribution |
Full VMware product line † | Full VMware product line | Full VMware product line |
Demonstration Software (Not for Resale Licenses) |
(2) VI3 Enterprise Licenses |
(4) VI3 Enterprise Licenses |
(4) VI3 Enterprise Licenses |
Discounted Internal Use Software |
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| Technical Support | |||
| Pre-sales Support Packages | (2) with one VTSP |
5 |
10 |
Knowledgebase Access |
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| Training Support | |||
Partner Learning Center |
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Free on-line sales training & certification (VSP) |
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Free Technical Sales Training (VTSP) |
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Technical Training Courses/Certification Discounts |
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SolutionTrack |
Available with VSP Sales Accreditation |
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| Sales & Marketing Programs | |||
VIP Partner Logo Usage |
Professional Partner logo |
Enterprise Partner logo |
Premier Partner logo |
Access to VMware Partner Central |
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Sales & Marketing Tools & Programs |
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Customizable Marketing & Seminar tools with E-Marketing |
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VMware Content Syndication |
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Demand Generation Programs |
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VMware Partner Locator Listing |
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Partner Day/VMworld invitation |
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Account Management |
Assigned |
Dedicated |
Dedicated |
Business Planning |
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| Lead Management Program | |
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| Partner Reward | |||
Access to Promotional Offerings |
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Market Development Funds – Proposal-based funding |
May be available for regionally approved activities |
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VMware advantage+ (opportunity registration) |
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- newaccount |
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- oppreg |
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- influence |
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| Licensing Programs | |||
Volume Purchase Program (VPP) |
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Enterprise License Agreements (ELA) – Preferred Pricing |
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Program Requirements
| Program Requirements* | Professional | Enterprise | Premier |
|---|---|---|---|
Application Approval |
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Partner Agreement |
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Partner Profile |
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Compliance Review Annually |
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Sales Accreditation (VSP) (free) |
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Technical Certification (VCP) (fee applies) |
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VMware Sales Champion |
Recommended |
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VMware-focused Marketing initiatives |
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Annual Program Fee $1,000 |
FREE |
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*Regional differences may apply.
† VI3 Standard and Enterprise editions, VID and Lab Manager available with VSP Sales Accreditation
Additional check marks indicate higher level of program benefits and requirements