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AppSense Announces U.S. Distribution Agreement with Alternative Technology

AppSense Announces U.S. Distribution Agreement with Alternative Technology


Woburn, Mass. – January 20, 2004 – AppSense, a specialist in application performance management, today announced a strategic partnership with Alternative Technology, one of the leading technology distributors in North America focused on the server-based computing market.

AppSense's partnership with Alternative Technology is part of a major expansion into the North American market. The agreement allows Alternative Technology to distribute AppSense's Performance Suite 2.0, also announced today (see related news, "AppSense Delivers First Complete Performance Solution for Server-based Environments"). The agreement extends AppSense's global reach, which already includes distribution partnerships throughout Europe and the Asia Pacific region.

"Our distribution agreement with Alternative Technology is crucial to the concerted effort we are making to expand our footprint," said Anthony Bolland, chief executive officer of AppSense. "Now, customers all over the North America can take advantage of the value that AppSense solutions offer, including reduced IT costs, enhanced security, and improved service levels."

Alternative Technology, which is one of the largest distributors globally for Citrix Systems will distribute the AppSense Performance Suite 2.0 in its server-based computing line.

"We are excited about the implications of this new partnership for our customers," said William R. Botti, president and chief operations officer of Alternative Technology. "We feel there is a high demand for the performance, scalability and security that AppSense solutions offer customers. This agreement solidifies our position as the go-to source for the best server-based computing solutions available today."

AppSense Performance Suite 2.0 provides IT professionals with proactive control of the performance of server-based applications. The suite monitors all aspects of the system that could cause degradation in performance, including CPU usage, memory allocation and elimination of rogue applications. The products include AppSense's patented "thread throttling" technology, which dynamically "clamps" excessive application tasks to ensure a consistent performance experience for all users by forcibly restricting the CPU and memory occupied by the task. AppSense Performance Suite 2.0 integrates all AppSense products, including Performance Manager, Application Manager, Optimizer and Server-based Toolkit, to deliver a single control point for performance management, auditing and automated intervention.

AppSense Performance Suite 2.0 is ideal for managing the performance of applications running in server-based environments such as the Citrix MetaFrame® Access Suite or Microsoft Windows Terminal Services. AppSense Performance Suite 2.0 also supports the management of emerging Web Services applications.

About AppSense

Founded in 1999, AppSense is a specialist in application performance management, providing software to help enterprises improve productivity and reduce IT costs by ensuring the highest possible availability, security and performance of critical IT systems. The company's mission is to provide software that enables complete management of application performance across all corporate systems, from Windows to Web services - and in future, UNIX and Linux systems. For further information, please visit http://www.appsense.com or contact marketing@appsense.com.

About Alternative Technology

Alternative Technology is the leading specialty distributor for Value Added Resellers who need products and services targeted at Thin-client/Server-based Computing, Edge Infrastructure, Security and Wireless markets. Driving the widespread adoption of leading edge technologies by bridging the gaps between products and services to solve critical business problems, Alternative identifies business issues that are key to our markets and offer multi-vendor solutions that drive demand back through our reseller partners. Alternative Technology, headquartered in Englewood, Colorado, has offices in Ft. Lauderdale, Florida, Carlsbad, California, and Mississauga, Canada. For more information, go to: www.AltTech.com, e-mail: sales@AltTech.com or call toll-free: 800.544.7674 (USA), or 866.240.9991 (Canada).

FOR MORE INFORMATION:

AppSense:
Matthew Rushton
Director of Marketing
matthew.rushton@appsense.com
Tel: +44 (0) 161 216 3200.com

Alternative Technology:
Marsha Marrier
Marketing Communications Manager
marsha.marrier@AltTech.com
Tel: 303.790.2330 ext. 2323